Self-publishing has become the new way for up and coming artist to get their name out to the masses. Many self-publishing and print-on-demand (POD) sites such as TuneCore, CD Baby, and Lulu, allow the artist, writer, etc, to be self-published. What about social networks and media outlets such as YouTube?
YouTube is known for being the first step to getting noticed on the Internet. Artists such as Justin Bieber, Karmin, and Alex Day, were discovered from their views and fans on YouTube. YouTube gives artists an opportunity to use their talents to earn money. You can do this through AdSense or through a publishing opportunity with YouTube. YouTube is the ultimate marketing tool for up and coming artists. Granted you may not get paid for covers of songs; but if you do enough covers and get yourself out there, you will build a big enough fan base that will help push your music when you do original songs. Take Karmin for example. They did one cover of Chris Brown's Look at me now and blew up. The song has well over 89 million views on YouTube. That one song, although they did not get paid for it, took them all the way to 106 and Park and the award shows.
"YouTubers are tastemakers." They know what sells and what causes people to listen and subscribe. Look at all of the beauty and fashion YouTubers that have millions of views. Research some of your favorite people and message them to ask how they started. Or message them and ask if they would like to use some of your songs in their videos. The quickest way to get subscribers is to have someone with millions of viewers Tweet or mention you in their videos and post a link directly to your music. It never hurts to ask questions that may help you become self-published. Utilize your resources and your surroundings. Having the resources to become self-published right at your fingertips is an absolute up side to an industry that is so hard to break into.
No comments:
Post a Comment