So you have great music and you know without a doubt that everyone will love it if only they could hear it...what now?
Many people in the entertainment industry are unaware of what avenues to take to get their music out to the public. One of the first things that I have noticed is the lack of internet presence. Every artist needs a main page or site to direct potential fans to. This can range from a music page on Facebook to your own personal website, which I recommend. The Importance of Having a Website for Any Business explains that people immediately research your name or business to find out more about it. If you do not have a website, potential customers, fans, and even record labels have nothing to go to as a point of reference. Your website should consist of your bio, professional photos, music, performances, press, videos, contact information, and links to your other pages (i.e, LinkedIn, SoundCloud, Facebook, Twitter, etc.,). It should be a "one stop" shop. It becomes your electronic resumé.
Once you have your website up and running, now you need to start promoting and marketing yourself to drive traffic to it. How To Make It In The Music Industry - 4 Key Factors lists key points in making it in the industry. One of those points is to know how to market the right way. Anyone can sit at the computer and tweet their music out to a limited number of fans. This is not the correct way of marketing and promotion. A good artist needs a team that can not only build up internet presence but also build up "real world" presence. This consists of going out and handing out hard copies, performing at small venues, linking up with a non-profit, and of course taking the internet by storm. By no means am I saying that Twitter is not a great place to network. However, it should not be your only means of getting your music out.
These are just a few steps to pushing your music out to the public. Ensuring that you have one main location to send everyone to and also having a strong team behind you is important to any artist that is up and coming. My question to you is what avenues are you taking to lay the foundation for your career in the entertainment industry?
