You have your music and your website, now what?

Your music is on point and your website showcases you and all of your glory! What now? You have to have promotion to generate traffic to your website and social pages. So, do you hire a marketing and promotion team or do it yourself.

I say start off promoting yourself! Nobody knows you better than YOU! Social media is one of the places to turn to. It allows you to connect with your fans and make conversation. It gives people that one on one connection that we all look for in our favorite artist. Places such as Facebook, Twitter, Youtube, and SoundCloud, are perfect places to start.

Now, you can't go and just make these pages and not put anything on them. A good social network promotion consists of constant updates, links to your other pages, and of course great content. Content is the most important point to remember when developing your social media pages. Fans need something that keeps them involved. This will drive your subscriptions, followers and likes up. Having dedicated fans will help you with promotion as well. Ever heard of getting rid of the middle man?  The middle man may be a label, marketing, or public relations person. I am not saying that you will never need them, but starting off, you have to work with the funds (or lack thereof) that you have. Eliminating the middleman and focusing on your fans will actually shift the heavy load of promotion from you to your fans! If your fans like you, then your fans will give you the promotion without the need to pay someone to help you get it! They'll also help you generate funds if you give them links to your music.

With social media, your success in it starts and ends with you. You have to make yourself stand out and wanted. Be creative, tell your story, and make it interesting. Post short statuses that involve little tidbits of information about you, your music, successes, failures, etc., Make your fans want to know more. Make them say "hey, that's how I feel" or "I learned something that I didn't know." Keep them involved and they will help you get to that next level!