Steps to building your artist website

You've started your marketing and promotion, but you do not have a place to send your fans or potential fans to.

Every band, promoter, artist, producer, etc., needs a website. As stated in the previous post, you have to have a main place that you can send your customers to. From personal experience, most music supervisors, labels, and other artists look for websites, Youtube pages, and/or Soundcloud pages to view and listen to music from an up and coming artist. Not to mention, it's a great place to post your upcoming shows or placements. So how do you go about doing this?

A website is super easy to make. With sites such as Wix.com, GoDaddy.com, and others;  all it takes is some creativity and something that makes it stand out from everyone else's. Why not let that be your music? An article entitled Making a website isn't as hard as you think, gives reasons as to what makes you special and how your "specialness" can promote you to the next level. Your website has to have this same "specialness." Your website should be a digital you. It should allow the viewer to step into your life as an artist.

5 vital features for your band website gives great advice on key factors that should be a part of every artist's website. Here are a few things that you should include based on the article and personal experience:

1.  Photos: Your fans want and need to know what you look like. You may be like Deadmaus and not physically show your face, but they need to know that. They need to know what your "gimmick" is. The group that I am the Project Manager for called The Beat Geeks, has a producer who wears custom masks. Anytime a fan sees the mask, they know that it is Bobby Drake of The Beat Geeks. That's his "gimmick." You can also include photos of you at events, charities, or with other celebrities.

2. Bio: You have to have a bio. People want to know the real you and how you got to where you are. They want to be able to have an emotional connection with you. Include people that you have worked with and who has helped you along the way.

3. Music: Of course you need your music. Put your top 5 songs on the site. More can be added as needed. You want to pick the best of the best and ensure that it is a variety of music. After all, you are directing everyone to this page. You never know who might Google search you and fall in love! You also want to include links to your music for downloading.

4.  Videos: If you have professional videos, you should post them on your site. People love visuals. Even if it is photos of you and your band with the music playing over the photos.

5. Contact: The most important part of your website is your contact page. You have to have someone listed that can be reached. Always include a name, e-mail, and a phone number if possible.

These are the most important items needed on your site. What else would you add to make your site stand out?