So, how did Beyonce and Jay Z capitalize off of the bad press? They faced it head on and with grace and poise if I might add! They released a statement that basically said what we all say when we go through something within our family. LA Times quotes them as saying: "At the end of the day families have problems and we're no different. We love each other and above all we are family. We've put this behind us and hope everyone else will do the same." Sonic Light Bulb mentions the old proverb of "all press is good press" when describing how celebrities capitalize off of good and bad press. Of course the video of Solange attacking Jay Z was bad press (although the media and fans ate it up) it was still a chance for the couple to show that they are just as normal as everyone else. Although they may have more money, their family has trials and tribulations just like yours and mine. Guy Bergstom writer of 4 Ways to Respond to Bad Press mentions the importance of not covering up a story when it is bad but true. During these types of situations, one should talk about it and be honest with the information. Just speak on it and acknowledge it. This is exactly what Beyonce and Jay Z did.
Not too long after the release of the fight video, Beyonce posts the promo video for their upcoming On the Run Tour. Talk about great marketing and perfect timing. What a better way to capitalize off of everyone searching for new news about Beyonce and Jay Z than to post a promo video of their upcoming tour! The trailer is set up like a real movie trailer which draws the fans in even more. I'm not a huge Bey or Jay fan but I must say, this trailer was right on time and was produced well! Check it out for yourself:
Beyonce and Jay Z have a powerhouse for a marketing and public relations team. They always keep their cool and capitalize off of every opportunity that they can. This is great for up and coming artists to look at and follow. You never know what may happen during your journey to stardom. It won't always be good and I can guarantee that you will have some WTH moments. What matters most, is how you handle it.
I swear after the Solange incident, you could not go anywhere without hearing about it. News outlets focused in on the fight, even bringing expert witnesses in to analyze the video. Social media website, such as Facebook and Twitter, had numerous posts of YouTube videos spoofing the scenario. Radio and talk show programs could not get enough of the gossip. So when you say it was all over the place, the news of the "fight" definitely was suffocating for those uninterested. However, as you said in your post, the Carters made the best of it. They handled it tactfully by releasing a statement which did not answer numerous questions but put the story to rest. Releasing the trailer this weekend made perfect sense since so many people were fascinated about the lives of Jay - Z and Beyonce. I am sure that they were probably the most searched celebrity couple this past week so it only made since to profit from the free publicity. I think many celebrities could learn from the Carters. At that level of celebrity, there is no reason to be messy and classless. Address the situation honestly, and move on.
ReplyDeleteI enjoyed reading your perspective!