Many up and coming artist’s are unaware of what a PRO is.
PRO companies such as ASCAP, BMI, and SESAC are important companies that every
artist should be aware of. So what are these acronyms? These are the acronyms
that allow you to get paid when people use your music. They do this by
collecting performance royalties on your behalf.
Let me break it down in detail for you. As stated by Chris Robley, any time your music is placed on television, radio, commercials, or
played in venues you are to receive a “performance royalty.” These royalties
are paid through companies such as ASCAP, BMI, and SESAC. Every artist should
register with one of these PRO’s to ensure that they are getting their
performance royalties.
Not only do you need a PRO, but you also need a publishing
company as well to receive your mechanical royalties. I will discuss the
publishing side of obtaining monies for placements in future posts. The most
important part is obtaining a PRO first so that you are not missing your money.
As stated in an article on TuneCore; they believe that
having a PRO is very important and highly recommended. They call them the
“watchdogs of the airways.” TuneCore advises the artist to work with the PRO as
well as with TuneCore to help obtain all of the royalties that are due to the
artist. You do not have to worry about them taking advantage of you because
they work directly with the PRO companies to ensure that you are receiving both
your performing and mechanical royalties.
To summarize it, every artist should research each PRO Company
and determine which one suits them better. Each PRO pays differently and has
different benefits that cater to their artists. My artists work with BMI and
ASCAP. I have found that BMI pays 200% whereas ASCAP pays 100%. I recommend that every up and coming artist
conduct their own research on each company and decide which one caters to you
and your abilities.
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