Affix Music

Affix Music is a music licensing company based in Atlanta, Georgia. They specialize in placements of independent urban music in television, film, and advertising. Their program is music synch and licensing for unsigned, independent artists. Affix’s definition of urban music is that it is music that can be Rap/Hip Hop, Electronic, Techno, etc. It is music that represents today’s sound and pays respect to the history of that sound. They streamline the process of obtaining music, clearing it, and getting it in the right hands.

Affix is currently using a catalog that artists and other music industry professionals have direct access to. They recently went with a streaming system that removes the commercials and allows music to be streamed instantly. This allows for quicker feedback and a quicker listening session. Affix uses their licensing program to help the “unknown” artist get their music in front of the major labels and music supervisors. Affix does this by allowing a streamlined method that reduces the stress of legal issues, schedule A’s, and other important music business complexities.

Affix has and is still affecting the music industry because they are the voice for the independent artist. They provide the opportunities that most cannot get on their own. They have made a name for themselves and they are living up to that name. Affix is continuing to grow and evolve to fit the ever-changing processes of the music industry. Without this company, many unsigned, independent, urban artists would still be trying to get their music heard on television or advertising.

In speaking with Simon Horrocks, owner, Affix has plans of creating a one-stop shop for artists and music professionals all around. Their catalog is continuing to grow and their list of placements is too. Affix has the potential of being the biggest music synch and licensing agency in Atlanta!

http://www.affixmusic.com

Gary Vaynerchuk Do what you love (no excuses!)

The old saying “do what you love and you will never work a day in your life” resonates strongly throughout my life adventures. TED.com speaker, Gary Vaynerchuk, did a speech about doing what you love and making no excuses about it. He gave two viable points to start off his speech. One must have patience and one must have passion to accomplish any goal.

Gary Vaynerchuk informs his audience to first “stop doing the stuff that you hate.” He said that you could be “happy as hell” and lose just as much money. So there is no reason to do anything that you hate doing. Gary then goes into his story of how he stopped doing what he hated because he became one percent not happy with selling wine. He took over his family business and built it into a 50 million dollar company and walked away. He wanted to do what made him happy.

He then progresses into how to go about doing what makes you happy. He stated that you have to “care about everything” but you have to start with yourself first. He made a statement that hit home with me and I believe everyone that was listening to him. He stated to ask yourself “what do you want to wake up doing everyday of your life.” Whatever the answer is, that’s what you need to do. I believe that once this question is answered, you have found your passion and now you have to go for it.

He began to close out his speech by saying your “legacy is greater than your currency.” One must realize that money does not buy everything. Granted, it can set up your children and their children for a brighter future, but your legacy is what they will carry on and cherish. Gary Vaynerchuk turned down over 40 television deals because he knew that something bigger was coming and he did not feel that he had to share his brand equity with anyone else. After all, it’s his!

He concluded his speech with explaining how to start doing what you love. He said that you have to get a business model and make cash along the way. If you work a 9 to 5 job then you have to let go of the television shows and start working after hours. We all have time to do what we love; we just have to do it. His parting statement was “if you want it, work. That’s how you get it.”

Gary Vaynerchuk’s speech was a fire that I needed to be lit so that I can start going after my dreams 100%. I work a lot in the field that I love, entertainment business. However, I am not working hard enough to get what I want. This speech has encouraged me to work harder and to go after what I want to wake up doing everyday of my life. One day I will be living out my passion and not working!

Retrieved from: http://www.ted.com/talks/gary_vaynerchuk_do_what_you_love_no_excuses.html